What changes by trade
The plans are the same for everyone. What differs is how your customers reach you, so that's what I look at first. These are observations from how these businesses work, not statistics.
HVAC
Demand follows the weather, so the busiest weeks are the ones when a broken form costs the most. Many customers want a quote for a replacement; others need a repair today.
Worth checking first
- The quote or service-request form, on a phone
- Tap-to-call on the first screen
- Maintenance-agreement sign-up, if you sell it online
- Service area on the site against your Google profile
Where to start: Care, if the site works but nobody checks it before the season turns.
The HVAC page, in full Electrical contractors
Emergency work and scheduled work want different routes: a number to call now, and a form for the job that can wait. Licence details matter to customers comparing contractors.
Worth checking first
- Two clear routes: call now, or send the details
- Licence number on the site matching your profile and listings
- The form’s confirmation message, and where the message really goes
- Service pages that say which jobs you take
Where to start: A rescue or a rebuild first, if an older site mixes the two routes together; care otherwise.
The Electrical contractors page, in full Garage door companies
A door stuck open or shut is urgent, and the customer is usually on a phone in the driveway. Whatever they need has to be on the first screen.
Worth checking first
- Tap-to-call above the fold on a small phone
- Opening hours that agree across the site, profile and listings
- Which brands and services you cover, stated plainly
- Page speed on a phone connection
Where to start: Care, with Local Visibility if you rarely appear when people nearby search.
The Garage door companies page, in full Other service businesses
Roofers, pest control, pool and lawn services, cleaners, locksmiths, repair shops and local offices work the same way: customers find you, then call or send a form.
Worth checking first
- Every form and phone link, on a phone
- The phone number across site, profile and listings
- The service-area page
- Anything that changed since the site was built
Where to start: The free check: it ends with the next useful step for your business.
Roofing
After a storm, people compare several roofers at once. A quote form that fails on a phone sends the job to the next tab, and nobody tells you it happened.
Recurring services
Lawn care, pool service, pest control and cleaning sell a regular visit. The quote form and the service-area page do most of the work, so those are the paths to keep tested.
Any trade
The phone number on the site, your Google profile and your listings should agree. When they don’t, it isn’t always a mistake, but it always needs checking.